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Founders
Nordic Ware ⇒ About Nordic Ware ⇒ Founders
Nordic Ware's Founders
All it took was $500 and a good idea back in 1946, when Dave and his wife Dotty, started a business venture in the basement of their home, and from that point on, the company 's first bakeware products took-off. The Rosette Iron, Ebelskiver Pan, Krumkake Iron and Platte Panna Pan, became the first products, as well as the ethnic specialties in which the foundation was laid for the newborn company.
In 1948, the Dave and Dotty purchased Northland Aluminum Products, combining their own line of aluminum products with Northland's, and began producing bakeware and household items under the Nordic Ware trademark. Dave was an entrepreneur at best, and often was heard to say, "If you can sell it, you can usually make it."
The Bundt Pan
In 1950, the landmark pan was introduced, after the Minneapolis Chapter of the Hadassah Society asked Dave and Dotty to produce a kuglehof pan, similar to the one the society's president had received from her grandmother in Germany. Dave produced the pan from cast aluminum for the Hadassah Society and a few for the Nordic Ware trademark, which he sold to department stores using the name, bund pan. (The word bund means a gathering-thus a bund cake, with its characteristic fluting, was a cake suitable for a gathering or party.) Nordic Ware created the pan and filed for a trademark to protect its creation, renaming the pan the Bundt pan.
Ella Helfrich, in 1966, used a Bundt pan for her winning recipe of Tunnel of Fudge Cake, in the 17th Pillsbury Bake-off. Following the contest, Pillsbury was overwhelmed with more than 200,000 requests from people that wanted to purchase a winning Bundt pan. In 1971, Pillsbury launched a line of Bundt cake mixes, licensing the name from Nordic Ware that continued the nationwide quest for Bundt pans. Now, Nordic Ware markets its own line of Gourmet Bundt® Cake Mixes.
"Today, there are nearly 60 million Bundt pans in kitchen's across America," Nordic Ware President David (Dave & Dotty's son). said. "Almost a Bundt pan in every pantry." The Bundt pan has continued its growth in popularity. It has been a guest on TV cooking shows, featured in an array of magazines and also used by some of the world's famous bakers. It is likely the most popular baking mold in the world.
Microwave Products
In 1978, Nordic Ware saw the opportunity to become involved in the fast-growing microwave industry and apprehended it, by manufacturing microwave cookware accessories. The product responsible for revolutionizing microwave cooking was the Micro-Go-Round . The automatic turntable for the microwave oven came to life in July 1978. It quickly became the No. 1 selling microwave oven accessory and still remains today. Nordic Ware has introduced over 50 microwave cookware products sold in local, discount, department, grocery and drug stores. Nordic Ware has also expanded its product line to include over 50 microwave accessories, and a complete line of conventional cookware, ovenware, bakeware, indoor/outdoor barbecue cookware and specialty kitchenware's that are distributed across the U.S., Canada and overseas. In 1999, Nordic Ware stepped into the new millennium by expanding its microwave product line with the purchase of Anchor-Hocking's tooling for microware.
The Nordic Ware homepage offers a complete line of products and feature recipes that focus on current food trends using Nordic Ware's products. Many know when they see the Nordic Ware name; they can be assured of quality, dependability and value at a reasonable price, while delivering exceptional value.